WELCOME TO NICHE

At Niche, we believe in creating a space that is welcoming to all.

We focus on intentional movement with alignment-based cueing and class formats that are tailored to form and precision. We offer Pilates classes and private sessions using a variety of exercises and equipment, from mat Pilates to apparatus Pilates. At the heart of our studio is you! The Niche community is inclusive, supportive, and available to push you towards your own unique movement goals.

Group of men and women doing Reformer Pilates with an instructor.

Intentional Movement

Across the array of our class types, our instructors are prepared to guide you through a thoughtful workout that can be modified for all fitness levels. Our teaching style is contemporary and dynamic, while staying true to the foundational principles that have guided Pilates for generations.

EXPLORE CLASSES

Group of women doing Mat Pilates with a foam roller.

Community

At Niche, our mission is to support you throughout your journey towards longevity. Our promise? To provide a safe and supportive environment while providing engaging, dynamic classes that leave you feeling like the best version of yourself: stronger, more energized, and in tune with your mind and body. Beyond our Pilates classes, we are excited and committed to offering community events, including donation days for local organizations!

EXPLORE MEMBERSHIPS

Lobby lounge room at Niche Pilates Studio

Outdoor courtyard at Niche Pilates Studio

Our History

Niche Fit Studio began in 2017, in a small building with just four reformers but with a lot of love and excitement! Niche was originally an all-encompassing fitness & wellness studio offering Pilates, yoga, and TRX-incorporated classes. After seeing our clients’ love for Pilates, we rebranded as Niche Pilates Studio in 2018 offering comprehensive services from Mat to Tower.

We knew that with our contemporary and dynamic Pilates classes, we were providing something unique and special. In 2021, we launched Niche Instructor Training (NIT) so that the signature Niche method could be learned by Pilates and fitness professionals. In 2024, we expanded and relocated to a new studio in the Fan. Since 2017 ‘till now, we have seen over 7,000 clients walk through our doors!

FIRST CLASS, 1 CREDIT: $17

NEW CLIENT, 2 CREDITS $34

ALL NEW CLIENT PACKS

"It’s my happy place. From the moment you walk in, you can feel the care and intention behind every detail. The space is always spotless, the energy is zen, and the entire staff makes you feel part of a community… I’ve tried other studios in the past, but nothing compares. This place has completely changed the way I feel about fitness, and I can’t imagine going anywhere else!"

— Madeline B.

"I first came taking classes here as a complete beginner and I have learned so much… The teachers are full of knowledge and have helped me in so many ways. I encourage anyone interested to definitely come here! Love this place!"

— Courtney C.

"The staff is beyond amazing: so sweet, attentive, and genuinely committed to helping you feel your best. They took the time to make sure I felt comfortable and confident, and their positive energy is truly contagious! Every class has been such a joy, and I leave feeling stronger, more centered, and completely refreshed."

— Bailey D.

"The instructors are incredibly knowledgeable and supportive, offering personalized attention in every class. The space is clean, calm, and beautifully designed—perfect for focusing and recharging. I've never felt stronger or more aligned. Whether you're new to Pilates or looking to deepen your practice, this place is the best!"

— Kristen D.

"The instructors are very professional and knowledgeable - they take a sincere interest in each client. They want to know about and injuries or particular concerns to make each session a positive experience. They will modify the moves to meet the client’s ability. If you are looking for a unique experience don’t look any further than Niche Pilates. Oh and love love love the cold lavender washcloth towards the end of class during cooldown period."

— Jill H.

" The instructors are incredibly kind, knowledgeable, and supportive—they really take the time to guide you and make sure you’re getting the most out of each session. I always leave feeling stronger, energized, and cared for. Highly recommend to anyone looking for a clean, welcoming, and professional Pilates experience!"

— Mackenzie M.

"Savannah’s Reformer Power Flow class is my absolute favorite, and she’s super encouraging while also helping adjust form as needed. Cannot say enough good things about this studio and it has really made me fall in love with Pilates!"

— Cameron O.

"Truly an amazing studio! I’ve been going for years and always look forward to my time there! They really go above and beyond to make sure you’re having a personalized experience and that you feel your best! I’ve tried other studios and NOTHING tops Niche and their amazing customer experience! Feels like a slice of heaven in the RVA area!"

— Abbie R.

NEW CLIENTS FAQ

Where should I start?

At Niche, our classes are designed to create an open and inclusive environment that celebrates both classical and contemporary Pilates across an array of class styles.

If you’re new to Pilates, we suggest the following classes:

Move Mat
Beginner Reformer (every Saturday at 11:30am)
Private session

If you’re familiar with Pilates, but haven’t been to Niche before, we suggest the following classes:

Move Mat or Endurance Mat
Reformer Flow or Power Flow
Tower
Cadillac, Chair, Barrel

If you usually enjoy strength training or something similar but want to try Pilates, we suggest:

Reformer Strength
Endurance Mat
Tower
Cadillac, Chair, Barrel

You can explore the full guide of our classes here.

WHAT IS THE DIFFERENCE BETWEEN MAT AND REFORMER PILATES?

Mat Pilates is a floor-based workout, which relies mostly on body weight with the optional addition of props for resistance, allowing you to focus on core strength and flexibility.

Reformer Pilates utilizes equipment with elements that create an extra challenge to your stability while helping strengthen and tone muscles and improves body alignment. While some clients prefer one over the other, we like to recommend both these practices to create a dynamic, well-rounded routine to promote strength, flexibility, and longevity.

I have never been on a Reformer, can I still come to a class?

Absolutely! All you need is curiosity and drive to learn. We host a beginner Reformer class every Saturday at 11:30am. Can’t make it to the beginner class? We suggest booking a private session with one of our instructors so that you can familiarize yourself with the equipment and nomenclature used in class. If it’s your first time in any class, don’t be afraid to let the instructor know! We are always excited to have you and will spend a few minutes sharing details about the class and equipment, as well as learning if there are any modifications you might need throughout class.

While not required, grippy socks may be useful for your first Reformer class, which we have available for purchase at the studio.

What can I expect for my first class?

A woman entering the Niche Pilates Studio.

1. The door to enter Niche is on Plum St. If you need parking, a parking lot is available on the NW corner of Main St. and Plum St. across from Beauvine Burger Concept! Street parking is also available around the studio!

2. You will be greeted at the front desk and checked in by our Client Experience Team. They will help give you a quick rundown of the studio and our policies then direct you to our class and where to place your belongings!

3. Before the start of class, you will be introduced to your instructor, who will check in with you about any existing injuries, questions, or concerns. If you are taking a Reformer class, they will walk you through the equipment and provide safety guidelines when using the equipment.

4. Towards the end of class, you will be offered a cool lavender towel you can use during stretching. We recommend placing this on your forehead, neck, or whatever feels best to cool you off after your hard work!

5. After class, we have water and tea in the lobby that you are welcome to! Our Client Experience Team will then check in and can answer any questions!

WHEN SHOULD I ARRIVE?

We allow a 5-minute grace period for returning clients. If you are new to Niche, please arrive 10 minutes prior to your class. This allows time for our Client Experience Team to check you in and walk you through studio policies. This also allows time for our instructors to get to know you before class starts!

Do I need to bring my own mat?

We provide mats (and mat covers for you). However, if you prefer to bring your own, that’s absolutely welcome.

How do I schedule a class?

Click “Book a Class”, and you will be led to bsport to create an account. We recommend using our app to easily access our schedule, or you can view it here.

We love to switch up our classes to include themes, adding a jump or soundtrack class just to keep it fun. Be sure to follow us on our social media or sign up for our newsletter to stay up-to-date!

What should I wear to class?

Instructors can best see your form and alignment in form fitting clothing in order provide proper instruction throughout class, but this is not a strict policy. If loose-fitting shorts or pants and a shirt or tank top are your style, we’ll still be here to support you!

Is there parking?

We have a parking lot available located on the NW side of Main St., across the street from Beauvine Burger Concept. Street parking is also available around the studio!

What is your cancellation policy?

If you are unable to make it to class, we request that you cancel 10 hours prior to the class start time to allow for other clients on the waitlist to book that class. Cancellations past those 10 hours will result in loss of credit.

Our full studio policy can be found here.

i’m ready to get started!

Awesome! You can purchase any variety for drop-in packs (and if you are new, we have discounted packs for you!) that we offer, and you check out our schedule here!